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Welcome

My name is Sara Benveniste – mum of three kids, flautist, and an intuitive copywriter from London, UK.

Introducing my new creative project – Shine Copywriting.

Before I delve into any detail about the areas of interest I would love to focus on and my vision for the project, I wanted to first share the meaning behind the name I came up with.

Shining my light has been key to helping me to achieve my goals in life until now and has really helped to bring out the core of who I am and everything I stand for. I love to pass on those “feel good vibes” to other people, to help them feel good within and achieve the best out of life – to make a difference in today’s challenging and hectic world.

Because of my personal experiences, I would love to give something back to the world in sharing my creative gifts, and to help shine some extra light, positivity and joy into other people’s lives, and guide them back to living life in a more fulfilled, purposeful and grounded way.

In a world where technology continues to reshape the way we work, the way we interact with people, with brands and companies themselves, it has become an important priority to develop authentic connections with customers – and having a mutual understanding of their needs, desires and struggles. Demonstrating empathy and having meaningful interactions and relationships with your target audience is becoming an ever-growing priority that we need to take account of in the way we market ourselves, and our services or products to others as this is a great way of standing out.

Genuine, sincere human connection with others is important when supporting brands, as people want to know about your core values, the issues in the world that truly matter to you where you want to make positive change, and also, perhaps how you can help people to improve their well-being in this ever-changing, fast-paced world. Authenticity is key to building trust, respect and a great rapport with consumers.